The prestigious Santa Barbara Polo and Racquet Club is the oldest polo facility in the USA, and playing the royal sport of polo and enjoying the affluent, Californian-style life of leisure represent the spirit behind the SBPRC brand. As such, SBPRC-branded clothing is that of classic and smart casual menswear for leisure activities.

Target consumers:
Consumers aged 25 to 45 within the mid-to-high income bracket

Retail network as at end-2010:
139 self-operated and 154 third-party-operated retail points

License rights:
Right to design, manufacture and sell SBPRC branded men’s casual apparel, exclusively, and accessories, in the PRC

Current license term:
1 March 2010 to 28 February 2015

History with the Group: 
2000 to the present