London Fog

Brand Overview

Created in the USA in the 1920s, London Fog is a waterproof trench coat brand renowned for its classic metropolitan design. As such, we launched a series of distinctive and stylish London Fog menswear and womenswear in September 2009 for business and leisure occasions.

Target Consumers

Well-educated professionals aged 25 to 45 within the mid-to-high income bracket

Retail network as at 31 December 2020

25 self-operated retail points

Intellectual property rights

Owner of the trademarks used for London Fog branded products registered in the PRC, HK, Macau and Taiwan

History with the us

2009 to the present