In 1893, the Maxim’s de Paris dining room was born in Paris, and has launched the extraordinary new leaf. In 1981 Mr. Pierre Cardin received the Maxim’s de Paris dining room from the Vaudable family's hand, by his remarkable art achievement, with managed the Pierre Cardin brand the successful experience, poured into brand vitality for the Maxim’s de Paris dining room. At present the Maxim’s de Paris brand already had surpasses 800 many kinds of different series the commodities in the world going on the market sales, such as the exquisite designed kitchen ware like pot, fry pan and wok, the fine chocolate, the coffee, the tea, the champagne, the cigar, the tableware, the biscuit, western-style food, even the evening dress, the home decoration, the clothing fitting and accessory, the present gift box and so on, develops toward the multi-dimensional commercialization's direction.
Consumers aged 25 to 35 within the mid-to-high income bracket
Right to design, manufacture and sell Maxim’s branded men’s casual apparel and accessories in the PRC
1 July 2012 to 31 December 2022
July 2012 to the present