Created in the 1980s by a beach volleyball player from the University of California at Berkeley, the Sideout brand is synonymous with the active beach culture and lifestyle of the American West Coast. As such, the Sideout brand offers a range of modern and casual apparel for sports and leisure activities.
Consumers aged 18 to 35 within the mid-to-high income bracket
16 self-operated retail points
Right to manufacture, promote, distribute and sell a range of sportswear, active wear, body wear and accessories under the Sideout brand exclusively in the PRC
1 January 2003 to present
January 2003 to present