We are a fast-growing apparel design, manufacturing, marketing and sales company in the PRC with a focus on menswear. We offer a wide range of men’s casual wear, including smart casual wear, outdoor casual wear, leisure wear and accessories, under several recognised international brands targeted at consumers in the mid-to-high income bracket. We design, manufacture and sell products under the Santa Barbara Polo & Racquet Club ("SBPRC") brands under licence. We own the intellectual propecty rights of  the London Fog, Zoo York, MCS, Henry Cotton's and Marina Yachting brands in the Greater China Region. SBPRC is one of the leading menswear brands in the middle-to-high end men’s casual wear market in the PRC in terms of total retail sales.

We sell our products through an extensive sales network comprising self-operated retail points and retail points operated by third-party retailers located in 244 cities across 31 provinces, autonomous regions and municipalities in China. As at 31 December 2020, our sales network included a total of 435 self-operated retail points, comprising mostly concession counters as well as consignment stores and self-operated stores, in major cities in the PRC, such as Beijing, Shanghai, Chengdu and Shenzhen and 30 retail points operated by third-party retailers, comprising concession counters and retail stores, in other cities in the PRC, such as Hohhot, Urumqi and Zhengzhou. We believe that our sales and retail model, with a balanced mix of retail points operated by ourselves and third-party retailers, has allowed us to grow rapidly and penetrate the vast PRC menswear market.
 
We seek to differentiate ourselves from our competitors by our range of menswear brands, each of which offers a distinct style, carries a unique philosophy and targets a specific customer group. We have strategically selected licensed brands with an established reputation that we believe appeal to men in the mid-to-high income bracket in China. The existing market recognition and goodwill carried by our licensed brands have enabled us to rapidly penetrate the men’s smart casual wear, outdoor casual wear and leisure wear markets in the PRC.
 
We place great emphasis on the design and style of our products. We believe our design team possesses in-depth knowledge of the men’s smart casual wear, outdoor casual wear and leisure wear market trends. We also believe our comprehensive range of products manifests the distinctive image of their respective brands and reflects the latest market trends.
 
We operate a supply chain model which seeks to minimise production costs by outsourcing most of our production. We believe that our outsourcing arrangement enables us to focus on our core strengths in brand selection, design and sales management, to minimise the need to invest in the establishment of large-scale production facilities and to avoid the cost of maintaining a labour force during off-peak production periods. We have our own production facilities in Dezhou, Shandong Province to manufacture mainly trousers and jackets.