In line with our business model, we design, manufacture, market and sell menswear-focused apparel under several recognized international brands that are targeted at consumers in the mid-to-high income bracket. In general, we strategically select recognized international brands with an established reputation that we believe will appeal to mid-to-high end Chinese consumers. Moreover, though, the added benefit of our collection of brands is that each has its own consumer sub-segment target within the middle-to-high end men’s smart casual and leisure wear markets, and thus, because of our superior brand management, enjoys an appreciable level of customer loyalty from its respective niche market.

Our enviable range of brands are best classified under two categories: licensed and self-owned brands.

The brands we operate under license include SBPRC, and according to Euromonitor, SBPRC is in the front ranks in the mid-to-high end men’s casual wear market in the PRC in terms of total retail sales. 

Meanwhile, our self-owned brands include London Fog, Zoo York, MCS, Henry Cotton's and Marina Yachting. 

Strategy-wise, having licenses to use a number of reputable brands and acquiring licenses for additional brands are essential for us to maintain a competitive position, sustain growth in the PRC apparel market and effectively reduce our operational risk. Having the ability to readily launch a new brand means that we can be well prepared to launch products under a new brand when new market opportunities arise, as well as to react should any of our brands comes to the end of its life cycle.

To widen our presence into different consumer market segments and progressively increase our coverage of the PRC apparel market, we plan to identify more segments within the PRC apparel market with growth potential and to acquire the intellectual property rights or licenses of other recognized international brands that offer a high level of compatibility with these segments while, at the same time, complementing our existing collection of brands. We also plan to develop new brands to tap into other apparel segments that offer high potential.