The prestigious Santa Barbara Polo and Racquet Club is the oldest polo facility in the USA, and playing the royal sport of polo and enjoying the affluent, Californian-style life of leisure represent the spirit behind the SBPRC brand. As such, SBPRC-branded clothing is that of classic and smart casual menswear for leisure activities.
Consumers aged 25 to 45 within the mid-to-high income bracket
155 self-operated and 10 third-party-operated retail points
Right to design, manufacture and sell SBPRC branded men’s casual apparel and accessories in the PRC
1 January 2018 to 31 December 2022
2000 to the present