Manhattan

Brand Overview

The Empire State Building, Broadway, Times Square, Greenwich Village, Radio City Music Hall, the Statue of Liberty and Wall Street – few names have wider worldwide consumer recognition than Manhattan.

Founded in 1857, the Manhattan line boasts a rich heritage as a leader in menswear. Sharing one of the most highly recognized brand names in the world with one of the most identifiable cosmopolitan areas, Manhattan has held true to its namesake with a culture of rapid, forward-thinking innovation.

Capturing the essence of its namesake, Manhattan apparel has stood for timelessness, innovation and quality for over 150 years. The line continues to evolve and represents a diverse dress-casual lifestyle brand based on the essentials of metropolitan living and is the shirt brand of choice in Asia and Latin America.

Target Consumers

Professionals or business men of 30-45, with an extraordinary taste on materials, cutting and quality of formal apparel products

History with the us

April 2012 to the present