Chrysler’s JEEP marquee is a well-known off-road vehicle brand worldwide, and in a similar vein, the JEEP apparel brand emulates an image of freedom and capability set against the backdrop of an adventurous outdoor lifestyle. As such, the JEEP brand offers a range of high-quality, functional menswear for leisure and outdoor activities.
Consumers aged 25 to 45 within the mid-to-high income bracket
238 self-operated and 276 third-party-operated retail points
Right to design, manufacture and sell JEEP branded men’s casual apparel and accessories in the PRC
1 January 2016 to 31 December 2020
February 2002 to the present